🏢 More treasuries choose Bitcoin

Companies keep moving reserves into bitcoin — for the same reason you might.

This Week in Bitcoin · · about 2 minutes

Start the interactive lesson →

The treasury question

A growing list of companies hold bitcoin on their balance sheet instead of letting cash reserves quietly lose value to inflation.

The logic is exactly what Pillar 2 taught: cash melts, scarce money doesn’t. Big or small, the problem is the same.

It scales down to you

A company protecting millions and you protecting your first paycheck of savings are running the same playbook — just different amounts.

That’s the quiet shift: sound money isn’t only for institutions. The tools are open to anyone with a phone.

Quick check: Why would a company hold bitcoin instead of only cash?

  1. To gamble the company’s money
  2. To protect reserves from losing value to inflation over time ✓
  3. Because it’s trendy

Same reason an individual might. **Why this matters to you:** you don’t need a corporate treasury to use this idea — a small automatic buy does the same job at your scale.